DPC's viral campaign on 'sharenting' children's photos and information online costs €615k

The Data Protection Commission said the campaign generated more than 150 million views worldwide, including 45 million views on its own social media channels

The ‘Pause Before You Post’ advertisement showed a young girl being approached by strangers who appeared to know intimate details about her life.

The Data Protection Commission (DPC) spent €615,000 on a viral campaign warning parents about the dangers of sharing photographs and personal information about their children online.

The ‘Pause Before You Post’ advertisement showed a young girl being approached by strangers who appeared to know intimate details about her life.