English pubs toast £150m in extra World Cup spending

The standout day over the course of the last three tournaments, in terms of sales uplift relative to a normal shift, was England’s game against Mexico in the early hours of the morning, according to data. File picture: Nick Potts/PA Wire.

Late opening hours and England’s progress to the semi-final of an expanded World Cup helped provide the best football-related uplift of recent years for pubs, figures suggest.

Pubs poured 30 million extra pints over the course of the tournament compared with a normal trading period, with busy pumps delivering £150m in added sales, according to the British Beer & Pubs Association (BBPA).