Adrian Cummins: Long road to recovery for tourism and hospitality, but we're up for the challenge

On July 5, subject to Government approval, Ireland's hospitality industry will have its Freedom Day

A five-year recovery plan for tourism and hospitality is needed from the Government, the Restaurants Association of Ireland says.

Freedom is a word being used by many governments across the world as the vaccine rollout takes pace.

We can see from our neighbours in the UK; they call it Freedom Day. The French government used Pharrell Williams’ song 'Freedom' as part of their advertising campaign encouraging people in France to take up the vaccine. The advert, viewed over 6m times, shows clips of cinemas, restaurants, schools, workplaces, and a sports stadium to depict how our lives will start to get back to normality.