Cork digital agency Granite acquires US branding agency

Jeorjina Tegel, partner, Right Hat, and Robert Carpenter, chief commercial officer, Granite.

Cork digital agency Granite has acquired Right Hat, a US-based agency that designs and builds brands for professional services firms.

It is Granite's 10th acquisition since 2020 and its second in North America this year, following the acquisition of performance marketing specialist Creative Media in March. 

The deal gives Granite a presence in Chicago and Washington DC alongside its base in New York and supports its target of North America accounting for half of its global revenues by 2028.

Financial details of the deal have not been disclosed, but it is understood to be a six-figure sum.

Operating for the past two decades, Right Hat has helped law firms and other professional services organisations strengthen their brands and compete more effectively in their markets. Its work spans research and strategy, brand positioning and messaging, content, creative and digital experiences. 

Right Hat has served more than 200 clients worldwide, including Microsoft, American University and leading US law firms such as Troutman Pepper, BakerHostetler and Bracewell. 

Its ‘Top of Mind’ report, a biennial survey of 100 legal services buyers, has become a reference point for how law firms communicate and win work.

The Right Hat brand will continue, with brand strategies now carrying through to execution: websites, digital products, performance marketing, analytics and AI-powered tools.

Right Hat partner Jeorjina Tegel will serve as VP of client strategy and growth, leading business development and client relationships across Granite’s US portfolio and helping drive the agency’s continued growth. 

Charlyne Fabi will serve as executive creative director, leading Granite’s US creative offering. Both join Granite's US leadership team alongside Rob Carpenter, chief commercial officer.

Ms Tegel said: "For more than 20 years, Right Hat has built its reputation on a deep understanding of professional services firms and businesses with a consultative sales approach. Joining Granite allows us to preserve that specialisation while bringing clients capabilities we haven't historically offered at this scale, from technology and performance marketing to data and AI.” 

Mr Carpenter said the firm’s strength in legal and professional services accelerates their momentum in a sector they know well.

Conor Buckley, co-founder and chief executive of Granite, said: “The US is key for Granite's ongoing growth, and Right Hat is our third acquisition in the market and our second in 2026. 

"With North America expected to account for around half of our global revenues by 2028, we're investing with real intent in our people, our capabilities and our presence on the ground. 

"Increasing our footprint in the US gives us an even stronger platform for that growth, and means we’re better placed to meet our clients’ growing needs with deeper local expertise and a broader range of capabilities on their doorstep.”