Bord Bia appoints manager in US market worth in €2.1bn in Irish food and drink

Joe Moore is Bord Bia's new North America manager, covering the United States, Canada and Mexico

Bord Bia’s regional global business development manager for Europe and North America, Ciaran Gallagher, with Joe Moore during a Bord Bia trade mission in Seoul, South Korea.

Bord Bia has appointed Joe Moore as its new North America manager, leading the organisation’s work across the United States, Canada and Mexico – markets that accounted for €2.1bn in Irish food and drink exports in 2025.

North America is Ireland's second-largest regional market for food and drink exports, with recent growth being driven primarily by the dairy and drinks sectors. Based at Bord Bia’s New York office, Joe will work with Irish food and drink exporters to strengthen their presence in the region, develop relationships with key customers and identity new commercial opportunities across dairy, meat, beverages, and prepared consumer foods.

Joe moves to New York from Bord Bia’s Tokyo office, where he served as market manager for Japan and South Korea since 2019. During his tenure, he supported the development of Irish exports to the region and oversaw Bord Bia’s activity around four Government-led trade missions. Most recently he supported the industry following the opening of the South Korean market to Irish beef.

Joe succeeds Henry Horkan who is returning to Ireland to join Bord Bia's industry capability team in Dublin.

Originally from Cavan, Joe Moore holds a degree in mathematics from Trinity College Dublin. Before joining Bord Bia, he built a diverse career spanning education, interpretation and entrepreneurship. He also founded and scaled J Con, an annual celebration of Japanese culture held at Croke Park.

Over the past seven years, Irish food and drink exports to Japan and South Korea have been worth more than €1.4 billion, spanning dairy products and ingredients, beef, pork, seafood and whiskey.