PJ Carroll revenue hits €33.75m as sales of Velo nicotine pouches reach 29 million

Sales of the pouches soared last year, according to firm's financial statement

Sales of Velo pouches increased from six million in 2023 to 29 million last year, while revenues from Velo were up by 442% on 2023.

PJ Carroll & Co, the Irish arm of global tobacco giant British American Tobacco, is reporting sales of its nicotine pouches soared in Ireland last year, with sales increasing almost five fold to 29 million pouches.

Sales of its Velo pouches increased from six million in 2023 to 29 million last year, while revenues from Velo were up by 442% on 2023.