Deliveroo sees orders and spending grow after expanding shopping ranges 

The gross transaction value —  meaning the total cost of people's baskets plus delivery fees — jumped 9% to £1.2bn (€1.43bn) year-on-year
Deliveroo sees orders and spending grow after expanding shopping ranges 

For Britain and Ireland, the number of orders grew by 5% to 43.1m over the last three months of the year, compared with the same period last year.

Deliveroo has said it enjoyed more orders and spending in recent months despite ongoing weaker consumer confidence.

The boss of the delivery firm said it had been growing the selection of products available on the platform to "bring even more of the neighbourhood to consumers' doors".

For Britain and Ireland, the number of orders grew by 5% to 43.1m over the last three months of the year, compared with the same period last year. Deliveroo said it has 4.1m active customers in Ireland and Britain.

The gross transaction value — meaning the total cost of people's baskets plus delivery fees — jumped 9% to £1.2bn (€1.43bn) year-on-year.

Across the group, which includes France, Italy, and the United Arab Emirates, the gross transaction value rose 7% to £2bn (€2.38bn).

Customer retention

Deliveroo said it had seen an improvement in the frequency of orders and the retention of customers despite continued uncertainty among consumers. The average monthly order frequency held steady at 3.5.

Will Shu, the founder and chief executive of Deliveroo, said: "I'm proud of our progress in 2024 as we continued to strengthen our consumer value proposition.

"We enhanced our loyalty programmes, delivered strong growth in grocery, and secured new partnerships to expand our retail selection, enabling us to bring even more of the neighbourhood to consumers' doors."

Last year, the firm added the likes of Ann Summers, B&Q, The Perfume Shop, and Not On The High Street to its shopping ranges as it continued to expand its offering beyond food.

Deliveroo said the latest results meant it was now expecting its yearly adjusted earnings, before tax and other costs, to come in at the "top end" of its guidance range between £110m (€131m) and £130m (€154m).

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