Luxury watchmaker Rolex hikes prices following surge in the value of gold 

Geneva-based company began the year by hiking prices as much as 8% on some models

Gold recorded its biggest annual price increase in 14 years in 2024, soaring 27%. Photographer: Na Bian/Bloomberg

Luxury watch manufacturer Rolex has raised prices on some of its most popular models after the cost of gold surged in 2024.

The Geneva-based company, controlled by a Swiss foundation named for its co-founder Hans Wilsdorf, began the year by hiking prices as much as 8% on some models made from precious metals.