Heineken brands to be served at Live at the Marquee and other major concerts under new deal 

New partnership with Aiken Promotions and Pod Festivals will see Heineken, Heineken 0.0, Birra Moretti, Orchard Thieves, Beamish and Murphy's sold at LATM, Forbidden Fruit and All Together Now

Peter Aiken, Managing Director of Aiken Promotions and POD Festivals and Sharon Walsh, Managing Director HEINEKEN Ireland

Heineken Ireland has gained pouring rights for several major festivals and concerts this summer after signing a new partnership with Aiken Promotions and POD Festivals. 

The deal, which will take effect from this summer, marks the latest shake-up between music events and drinks giants following Diageo's partnership with Live Nation Ireland and MCD concert promotions.