Consumers lose interest in Black Friday sales, with only 36% planning to buy

Competition and Consumer Protection Commission has advice for consumers to ensure they are not misled by online sales

Just 36% of Irish consumers say they plan to making a purchase during the sales at the end of November. Picture: Patrick Bolger/Bloomberg 

Irish consumers are losing interest and lacking trust in the value of sales being offered during the shopping days of Black Friday and Cyber Monday, new research from the Competition and Consumer Protection Commission (CCPC) shows. 

According to a survey of over 1,000 Irish consumers, only 36% of people are planning on making a purchase during the upcoming sales period this year — down from 45% last year.