What is Singles’ Day and how does it compare to Black Friday?

Everything you need to know about the biggest shopping day in the world

Singles' Day as we now know it first started 2009.

You might not have heard of it before, but Singles’ Day (November 11) is the largest shopping day of the year. While this is a pretty new phenomenon, you may have spotted signs and ads for Singles’ Day sales popping up online and in some stores.

But how did Singles’ Day start out, and how does it compare to the more familiar Black Friday? Here’s all you need to know about the shopping day.