Irish consumer watchdog opens probe into Temu over possible fake reviews and discounts

Fake discounts, fake reviews, misleading information and pressure tactics being examined

Temu has its European headquarters in Dublin.

Ireland's consumer watchdog, the Competition and Consumer Protection Commission (CCPC) is scrutinising retail giant Temu for potential breaches of consumer protection law.

Along with Belgian and German consumer authorities, the ongoing investigation, which is being carried out through the European Commission’s Consumer Protection Cooperation (CPC) Network, has identified practices which may mislead consumers or unduly influence their purchasing decisions.