TikTok to launch in-app shopping feature in Ireland
ByteDance had initially intended to bring the Shop feature to five European countries earlier this year, but delayed the expansion to focus on the US.
TikTok is planning to launch its in-app shopping platform in Spain and Ireland as early as October, restarting a stalled campaign to expand its fastest-growing business in Europe.
The company, which is owned by ByteDance, told partners including merchants and creator agencies in recent weeks to get ready for a TikTok Shop debut in the two countries, according to people familiar with the matter.
