Consumer watchdog finds increase in misleading pricing amid cost-of-living crisis

In its 2023 annual report, the CCPC said the number of fixed payment notices for offences such as failing to provide price labels increased by 206%

'The CCPC is taking action against rogue traders who try to dodge their responsibilities and deceive their customers,' said Competition and Consumer Protection Commission chairman Brian McHugh.

Incidences of misleading pricing and incorrect information on the return of goods among businesses surged last year amid cost-of-living pressures, a report suggested.

The competition watchdog’s annual report showed the number of compliance notices sent to traders in relation to these issues doubled in 2023 compared to the previous year.