Bentley profits head towards €600m as rich seek personalised cars 

World’s super-rich prove willing to pay enormous sums on customising their vehicles to set themselves apart from the merely very wealthy

A Bentley car is already a pricey item, with prices topping €300,000. But the wealthiest buyers need more. One buyer ordered a bespoke, one-off car with a sticker price of €2m. 

The luxury carmaker Bentley is cashing in as more of the world’s richest people opt to spend hundreds of thousands of euro on “levels of personalisation that we’ve never seen before”, the company has said.

While households all over the world struggle with inflation and the continued impact of the global energy crisis, its chief executive, Adrian Hallmark, said “our customers can still afford our cars”, even if some were hesitating before committing.