Cork firm Kwayga to expand its UK operations

Kwayga's CTO Chris Kennedy, CEO Martin Fitzgerald, and COO Mike McGrath. Picture: Gerard McCarthy 

Cork-based supplier sourcing firm Kwayga is to expand its operations in the UK. 

After recently securing a €1m investment led by the Redesdale Food & Beverage Fund, the company has positioned itself for significant growth in people and operations.

Kwayga’s recruitment drive will see the creation of 15 engineering, marketing, and business development jobs over the next 12 months. Approximately 10 of the new roles are expected to be created in the UK with the remaining positions being filled internationally.

Founded in 2020, Kwayga's software helps buyers such as supermarkets to cut their sourcing lead times, source new suppliers, get new product requirements on shelves more rapidly, and replace existing products when necessary. It already counts the main Irish supermarkets and several UK supermarkets as its customers and has more than 100,000 suppliers on its database.

"Expanding into the UK is a significant milestone for Kwayga, and we are eager to build a team that reflects the diversity and innovation inherent in the British market," said Mike McGrath, CEO and co-founder.
"We recognise the importance of assembling a talented and strong team to drive innovation and meet the rising needs of our expanding base of supermarket customers. The company is actively seeking professionals with expertise in technology, supply chain management, business development, and customer relations to join its ranks and contribute to the ongoing success of the platform."

“We want to revolutionise the British supermarket supply sector with our sourcing engine for supermarket buyers to connect them with product suppliers in UK, European and global markets. We have built up a strong platform for growth, bolstering our teams, system, and capability to expand into the UK with existing and new clients."

Martin Fitzgerald, co-founder and COO said they have helped firms cut product sourcing times by 40%. "With Kwayga, supermarkets have discovered the power of AI-driven sourcing — quickly verifying, connecting, and engaging with the best suppliers of private-label and trending food & drinks products across Europe," he said.

Earlier this month, the firm announced that former PFH CEO Paul Hourican was appointed the new executive chairman of the board. The appointment marked its ongoing growth strategy, with Mr Hourican "playing a pivotal role" in guiding the company's overall governance and direction.