Bayer sees no quick fixes after bankers game out break-up

Bayer headquarters in Leverkusen. Has decided it should avoid responding to any potential calls for a breakup until the company finishes its strategic review. Picture: Bayer
Bayer hired several teams of bankers for a strategy simulation game that studied various breakup scenarios, according to people familiar with the matter. Their conclusion: Sweeping changes to the troubled German conglomerate will not be easy.
The Leverkusen-based company hired two teams as it explored the pros and cons of a breakup, said the sources. Team Red simulated an activist campaign calling for splitting up Bayer’s businesses, and Team Blue advised on how to respond to the approach.