Cinemas see massive surge in spending following Barbie and Oppenheimer releases 

Cinema spending spiked 136% last month compared to June, new figures show

Barbie has so far taken in nearly €5.3m in the Irish box office since its release on July 21. 

Cinema spending during July spiked 136% compared to June following the release of a number of summer blockbusters such as Barbie and Oppenheimer, new data shows.

According to the latest Bank of Ireland Spending Pulse, last year spending in cinemas only increased by a modest 5% between June and July, further highlighting the sudden surge in demand.