Irish Examiner view: Social media will play major role in US presidential election

Voters aged under 30 are one of the key groups that US vice president Kamala Harris will need to woo between now and November

US vice president Kamala Harris is now all but certain to become the Democratic Party's nominee for November's presidential election. Picture: Darron Cummings/AP

Ireland has a TikTok Taoiseach and America now has a Gen Z meme queen. At least that’s how Kamala Harris, presumptive Democrat nominee, is being seen among the crucial group of voters she is so keen to woo — the under-30 Generation Z.

Joe Biden’s decision to withdraw from the presidential race was always going to up the ante, but it’s clear this campaign is going to be a high-octane game of personal ping-pong between the candidates. And social media will be at its core.