Peigín Crowley on bringing Ground to a global audience: 'You can’t fake it until you make it in this business'

Cáit Caden speaks to Peigín Crowley about her global brand and why it’s difficult for small firms to export

Peigín Crowley: 'If external markets are interested in you, it gives you a world of confidence for your business but you really have to look at the cost of doing business abroad.' Picture: Cathal Noonan

Around 20 years ago, Cork native Peigín Crowley began her voyage into the spa industry onboard cruise ships where she worked as a therapist.

She has since moved from being a therapist in the growing relaxation business to establishing herself as an entrepreneur in it.