Primark to trial click and collect in some UK stores

The trial will take place in up to 25 stores in the northwest of England, starting towards the end of the year

Primark said click & collect has the potential to satisfy unfulfilled demand.

Associated British Foods said its Primark fashion business, which has shunned the extra cost of home delivery, will trial a UK click & collect service on children's products.

The group said the move builds on its enhanced digital capability. It revamped its website earlier this year. It said Primark, which trades as Penneys in Ireland, has chosen a much-expanded range of children's products for the trial, building to about 2,000 options across clothing, accessories and lifestyle products.