Adapting to the pandemic by diversifying your product

Pandemic pivot helped Cork businessman see how clothing industry can be tailored to suit communities.

Beni Moussa, founder of Bensons Workwear, Midleton, Cork. In response to Covid-19, Bensons Workwear quickly adapted its business to manufacture medical garments. File picture: Clare Keogh

WHEN the pandemic hit, leading London-based designers such as Simone Rocha pivoted to making scrubs for NHS workers. Closer to home, Cork clothing company Bensons Workwear diversified its product offering to manufacture hospital gowns for the Health Service Executive.

And the coronavirus climate has also prompted Bensons founder Beni Moussa to think about how the fashion and clothing industry can be tailored to benefit communities in Munster and across Ireland long-term.