Kildare entrepreneur 'pivots' to launch new health drink range amid Covid-19

"Pivoting is what we do best," says Catherina Butler, Kildare entrepreneur and founder of The Naked Collective, a new Irish company launching a range of drinks called Mude into the healthy beverages market.

Ms Butler is describing her company's decision to launch their new product's website and online sales operation after the coronavirus outbreak prevented the start-up from launching their product in-store.