Irish brands 'could lose 14% of value' due to virus spread

Spirit brands — including the likes of Baileys and Jameson — could lose up to 10% of their brand values, a new report has said

The value of Ireland’s biggest brands could drop by as much as 14% this year, due to the effects of the spread of the Covid-19 virus.

Independent global brand-valuation firm, Brand Finance, has warned that the value of the world’s 500 biggest companies could fall by €1tn as a result of the coronavirus outbreak, with the airline sector the most-affected.