Atlantic Edge, European Embrace: Limerick unveils €1m branding

Limerick: Atlantic Edge, European Embrace was unveiled today, becoming the first major branding of the city and county to promote it nationally and globally as a destination for inward industry investment, tourism, education and for people to live and work in.

Developed by global creative agency M&C Saatchi, the new branding aims to internationalise Limerick and will be accompanied by a national and international media buying campaign.