Boeing urged to drop ''Max'' brand name from grounded 737

Boeing should rename its 737-Max to deflect passengers’ concerns once the grounded jet returns to the skies, according to plane leasing-industry veteran Steven Udvar-Hazy.

The Max brand has been damaged by two fatal crashes last year, and there’s no reason for Boeing to retain it, Mr Udvar-Hazy — the founder and chairman of Air Lease Corporation — said at the Airlines Economics aviation finance conference in Dublin.