Superdry founder promises to stay until 2021 as sales fall 11%

The founder of Superdry has vowed to stay with the business until at least April 2021 as he works through his turnaround plans following a boardroom coup earlier this year.

Julian Dunkerton made the claim as the retailer saw an 11% fall in sales to £369.1 million and swung to a pre-tax loss of £4.2 million for the six months to October 26, as he attempts to re-position the business with more fashion-led products and less discounting.