Dress rental service starts fashion revolution in Ireland by tackling clothes pollution

A Tipperary woman is taking on the environmental impact of fast fashion by starting her own designer dress rental service.

Edel Lyons, 31, a former marketing executive and fashion blogger started Rag Revolution just three months ago from her bedroom in Dublin, a premium fashion rental service that allows customers to rent dresses for special occasions, paying a fraction of the price, and returning the item when the event is over, helping save money – and the planet.