Hotels charged average room rate last year of €118 but warning that industry costs to climb

The average charged for a hotel room, average revenue and operating profit per room, all rose last year at a healthy clip. However, the challenges facing the industry include higher costs from the Vat rise, threats of an economic slowdown, and any renewed Brexit slump in sterling which could discourage visitors crossing the Irish Sea, a major survey has found.

In the 24th year of the Crowe survey of the hotel industry in Ireland, the industry posted an average room occupancy that ticked lower to just over 75% but all the other metrics of the industry were healthy. A hotel room last year cost an average of over €118.25, and earnings per room before other costs rose to €17,520 across the industry.