Why even Paris Hilton couldn’t save the BMW boss

If BMW boss Harald Krueger has a flaw, it’s that he lacks confidence and isn’t much of a showman — criticisms that nobody has ever levelled at the heiress Paris Hilton.

BMW invited Hilton and a host of other “influencers” to Munich last week to help promote the company’s future lineup of electric and autonomous models, an area where BMW is perceived to have become a laggard (somewhat unfairly in my view).