Pubs must adapt to 'rapidly changing' drinking habits

A publican lobby group has warned of "rapidly changing" consumer drinking habits to which the industry must adapt.

At the Vintners Federation of Ireland (VFI) agm in Cork, chief executive Padraig Cribben said publicans must adapt to younger audiences with a "very different outlook on life", with the number of non-drinkers spiking rapidly in a decade.