Race for meatless burgers hots up as Nestlé weighs in

The race to meet rising demand for vegetarian meals is heating up as Nestle unveiled plans to introduce its soy-protein-based burgers across Europe and the US this year.

Nestlé’s meatless Incredible Burger will go on sale in supermarkets in Europe under the Garden Gourmet brand this month, starting out in countries including Germany, the Netherlands, and Sweden. Near the end of the year, a version designed for American palates called the Awesome Burger will be available where Sweet Earth brand products are sold, the world’s largest food company said.