McDonalds appeals 'Big Mac' ruling - Supermacs boss McDonagh calls it a 'delaying tactic'

The move further delays Supermacs' application to have its own Supermacs trademark registered Europe-wide to enable the business expand.

Fast food giant McDonalds has appealed the EU trade mark office decision cancelling a trade-mark for its iconic ‘Big Mac’.

In the latest round of the brand battle between McDonalds and Galway-based Supermacs, the US fast food giant has lodged notice of appeal with the European Union Intellectual Property Office (EUIPO) based at Alicante in Spain.