Audi plans ‘clean-up’ to keep pace with BMW, Mercedes

Volkswagen’s Audi division will present a new plan in May to reignite momentum after falling behind rivals Mercedes-Benz and BMW amid surging technology spending and stricter emissions tests in Europe.
“We’re going to work hard on our cost structures,” said Audi chief financial officer Alexander Seitz. “But operationally we’re going to face a year of cleaning up.”