Gamer made $1m to promote ‘Apex Legends’

What are a few hours playing video games and a handful of tweets worth? $1m (€887,000), if you are Tyler Blevins, known to millions as Ninja, the world’s most-followed computer-gamer.

Mr Blevins was one of a few select professionals with huge followings pulled in by video game giant Electronic Arts to play and promote its latest title, Apex Legends, in the first hours of the launch last month. The buzz notched 10m sign-ups in the first three days.