Surf-wear recycled from ocean waste

Water-sports apparel brand, Rash’R, is standing out with its bright, bold designs and products made from 100% recycled ocean waste.

Growing up around the water, friends Tom Cotter, Alex Musgrave — of digital media company, Dog Day Media — and John Downey, founder of Asian street food chain, Ramen, had an idea for a colourful sportswear brand. They researched the business and discovered that the fashion industry is the third-worst contributor to carbon emissions, so they were determined to put environmental values at the core of their brand.