Tourism Ireland to run global campaign to encourage overseas visitors

The campaign, called ‘Fill your Heart with Ireland’, will launch next month in the United States, Britain, France and Germany.

Tourism Ireland is set to launch a new global advertising campaign as part of a €45m spending package to encourage visitors here in 2019.

The expenditure is an increase of €10m and will allow the organisation to run marketing programmes next year with the aim of growing overseas tourism revenue to €6.5bn and visitor numbers to 11.67 million.