Dove launches the 'No Digital Distortion Mark'
Beginning in July 2018, Dove is taking another step in ensuring beauty is a source of confidence and not anxiety with the launch of a 'No Digital Distortion Mark'.
The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the initiative. By January 2, 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted.
