National survey reports over one third of Irish businesses lack a digital marketing strategy

• 36% of organisations don’t have a clear digital marketing strategy
• 22% don’t know if their organisation has a digital marketing strategy
• 55% cite owned content as their top priority in digital marketing this year
• 38% say lack of time is their biggest digital marketing challenge
• 24% never monitor their digital marketing analytics

Over one-third of Irish businesses do not have a digital marketing strategy, according to new findings released today by leading Irish communications agency, Springboard PR & Marketing.