Anheuser-Busch in World Cup boost

Anheuser-Busch is ramping up spending on marketing initiatives ahead of the Fifa World Cup this summer after promotions helped buoy demand in Colombia and Peru.

Anheuser-Busch in World Cup boost
Thu, 10 May, 2018 - 08:15

By Thomas Buckley and Thomas Mulier

Anheuser-Busch is ramping up spending on marketing initiatives ahead of the Fifa World Cup this summer after promotions helped buoy demand in Colombia and Peru.

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<p>The consistent amplification of youth-coded sexual themes and other ambiguously aged depictions, while distinct and separate from child sex abuse material, frames youth as the sexual selling point. It cannot then be a surprise that this blurring of boundaries undermines the seriousness of exploitation for some viewers.</p>

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