Celebrity campaign boosts Dublin based Hostelworld bookings

A star-studded advertising campaign featuring celebrities including Charlie Sheen and Mariah Carey is helping boost bookings at online site Hostelworld as it posted record annual earnings.

The London-listed group said Hostelworld brand bookings jumped 13% higher in 2017 thanks largely to its ongoing "unexpected guest" campaign, which last year featured Sheen, following successful appearances by former boxer Chris Eubank and US rapper 50 Cent.