Tesco surge on €2.43bn Easter spend

Shoppers who spent €2.43bn at the grocery tills after Storm Emma and on early shopping for Easter boosted the fortunes of Tesco, helping the supermarket close a large part of the sales gap with its two big rivals, Dunnes and SuperValu, writes Eamon Quinn.

According to Kantar Worldpanel Ireland, Dunnes and SuperValu tied in first place each, taking a 22.1% share of the €2.43bn spent at the grocery tills in the 12 weeks to March 25, and just held off a resurgent Tesco, which posted a market share of 21.9%.