Pádraig Hoare: The Monday Interview: Festival fever Boyles up once more

Four days at Cheltenham in March can dictate how a bookmakers’ business can perform for the entire year, Boylesports’ communications chief Leon Blanche tells Pádraig Hoare

With more than two million bets to be placed with Irish bookmaker Boylesports over four days of the Cheltenham Festival this week, the firm’s 1,700 staff have their work cut out, according to head of communications Leon Blanche.