H&M warns over further drop in sales as it focuses online
High street fashion giant H&M has said it is braced for further sales falls across its stores in 2018, but hopes an online push and investment in new brands will deliver a "somewhat better result" than last year.
In a move to reassure worried investors, H&M said it expects a 25% surge in sales online and from its new brands such as COS and H&M Home this year, while it expects stores to return to like-for-like sales growth from 2019 onwards.
