Selling Ducati no longer necessary, says Audi boss

Germany’s Audi has abandoned plans to sell its Italian motorcycle brand Ducati, its chief executive has said, in a sign of confidence that the carmaker expects to be able to carry the costs of its transformation.

Germany’s Audi has abandoned plans to sell its Italian motorcycle brand Ducati, its chief executive has said, in a sign of confidence that the carmaker expects to be able to carry the costs of its transformation.

Steps to reduce costs by €10bn, cut red tape and deepen ties with fellow Volkswagen-owned brand Porsche are “gradually increasing our financial and organisational leeway for the strategic realignment,” said Rupert Stadler.