Aviva buys Friends First and bulks up

Aviva Ireland wants to increase its market share in pensions and life-assurance, having completed a €130m acquisition of Friends First.

Aviva Ireland wants to increase its market share in pensions and life-assurance, having completed a €130m acquisition of Friends First.

Friends First’s 250,000 customers will not be affected by the purchase, which will first require the green light from regulators, Aviva said.