Here are the world's five 'most valuable' and 'most powerful' brands

Google has taken over from Apple as the world's most valuable brand in an annual ranking amid signs the technology giant has "reached saturation point".

Here are the world's five 'most valuable' and 'most powerful' brands

Google has taken over from Apple as the world's most valuable brand in an annual ranking amid signs the technology giant has "reached saturation point".

Apple's fall in the Brand Finance Global 500 ranking after five years at the top comes as the study claims its brand value dropped 27% to $107.1bn over 2016, while Google's rose by 24% to $109.5bn.

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