Peppa Pig owner, Entertainment One, rejects ITV takeover bid

The owner of popular children's TV character Peppa Pig has rebuffed a takeover approach from British broadcasting giant ITV worth more than £1bn.

Peppa Pig owner, Entertainment One, rejects ITV takeover bid

The owner of popular children's TV character Peppa Pig has rebuffed a takeover approach from British broadcasting giant ITV worth more than £1bn.

Canada-based Entertainment One said it "unanimously rejected" a 236p-a-share proposal as it believes it "fundamentally undervalues" the group.

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