Advertising watchdog tells Toyota: You can't say 'the Best Built Cars in the World' anymore

The chief executive of Toyota Ireland has said he's "bemused and baffled" by a ruling which could prevent the manufacturer from using "the Best Built Cars in the World" marketing campaign.

In a statement, the car manufacturer says the Advertising Standards Authority for Ireland (ASAI) has decided to uphold a complaint, which was filed on behalf of rival firm Volkswagen.