Companies accused of 'shrinkflation' - charging the same for less

A number of big name brands have been accused of reducing the size of their products while keeping the cost the same.

Companies accused of 'shrinkflation' - charging the same for less

A number of big name brands have been accused of reducing the size of their products while keeping the cost the same.

In a term dubbed "shrinkflation", consumer magazine Which? says one of the worst examples is Cadbury's, who reduced the number of Creme Eggs in a box from six to five in the run-up to Easter.

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